|Posted by Eslie Taylor on January 3, 2012 at 9:55 AM||comments (0)|
Wow it's already 2012. The year 2011 was not bad for sales. I am grateful my business sales went up 30%, wow even with this economy. Thanks to all local New Orleans folks who support local and all who follow me on Facebook and look in on my web site.
Goals ( some are carried from last year) :
1. Start planning year early. I have already done that with
|Posted by Eslie Taylor on August 15, 2011 at 10:15 PM||comments (0)|
In the beginning of the year I had some goals that I set for the coming year. Things that I thought were necessary to fgrow as a business and artist. I am glad to say that I have accomplished the majority of them, not giving up yet since there are four more months left in the year.
- I did work on my web site and made it more appealing. I have added items and have added one more goal and that is to list 100 jewelry items by the end of the year. That is a big number for me but I will manage.
- I have not held a jewelry party but hope to by end of year. I think this is the key to getting more retail sales.
- I have been more selective in the shows that I pick to take part in. It has paid off . The quality of attendees does have an affect on sales. I have chosen to do an art market near where I live and has helped in getting sales.
- Better with paper work? Better yes but not completely great at it. I will continue on this aspect of my business.
- My best achievement is the improvement of my booth. I have better layout that is user friendly. I purchased a banner that really livens up the booth. I had some table covers made that look good. Have also come up with better way to display earrings.
- I have really gotten more into wire work that is different and unique. Really trying to get away from beading a little, not completely. My creativity raelly has gotten better.
Lets see what the rest of year brings.
|Posted by Eslie Taylor on July 20, 2011 at 10:35 AM||comments (0)|
I love making and wearing turquoise jewelry. The Summer is the perfect time to wear it with amazing colors like yellow , black, fushia and white. It looks good on that tanned skin or on those that are not sun worshippers. You can layer the necklaces with pearls, silver or gold toned chains. Turquoise has become a staple in everyones wardrobe. It is being worn by all of Hollywood stars ! Check out my turquoise pieces on Facebook page and Etsy
|Posted by Eslie Taylor on June 23, 2011 at 9:55 PM||comments (0)|
It really is my fav time of year-summer. The weather,the fruit,the beach and yes the clothes. Don't need much just summery blouses, hoop earrings and blue eye shadows.I do miss doing my local NOLA markets and shows. I use this break wisely. Regroup and plan new designs. See what I am missing for big shows ahead. Concentrate on good sellers like earrings,wire rings. Build up a good inventory of stunning pieces for the Holidays.
Also clean up work area and organize beads,wire....My table looks interesting right now- a mess ! Will love to get back into swing of things and it won't be long since I have a couple of shows in August.
|Posted by Eslie Taylor on January 7, 2011 at 6:45 AM||comments (0)|
2011 New Year New Jewelry Making Goals
Eslie Taylor: Posted on Friday, January 07, 2011 6:33 PM
Here we are, a new year a new set of goals ! 2010 for most was better than expected especially during Holiday season of retail selling. Still Waters Jewelry wants to thank all customers who support local small business in the New Orleans area. As a jewelry designer I was thankful to many customers who support local art markets like the Freret Market and Harrison Art Market in New Orleans. I was also thankful to store owners who carry my jewelry, what a compliment that is. But with all that behind me, I have to start anew with new goals and new plan.
Every year starts with a sense of optimism and it is this optimism that we have to keep in mind. Writing our goals is important so we can look back to see how far we have come. So that is how I will start 2011:
1. Work on my web site. I gave out so many cards with my web site on it so the least I can do is make it presentable ! I will keep interesting handmade jewelry inventory listed with good pictures. This is my priority.
2. Hold at least one jewelry party a month. This will get my jewelry business a boost by getting to know more customers.
3. Be more selective of jewelry shows I take part in. Sometimes it is better to invest your time in creative process than to be at wrong show, you know what I am talking about artisans.
4. Be more organized and disciplined with my paperwork. I hate that part.
5. Improve my booth layout. Make it more user friendly and create atmosphere where peoplecan stop for a while. Longer they stay more apt they are to buy.
6. More importantly I will strive to be more creative in my designs. Venture out in area that is new in jewelry making.
That is my list and will check back and let you know which goals I have actually accomplished. Good luck to my fellow artisans and much love to my customers. Here we go 2011.